Cheeky meaning: someone who is bold, brash, and a bit rude but in a charming and playful way. Someone who plays by their own rules.

This is what our company stands for "Follow your Passion the London way, the Cheeky way"


General sustainability statement

Sustainability is an important factor to our company and to the world. We’re using eco-friendly materials to provide you with high quality products that you deserve.
Around 85% of all textiles produced by the fashion industry end up in landfills, causing great enviromental damage.The reason behind this is overproduction. What’s more, one in every five items produced by the
fashion industry reach landfills without being worn even once.
Our solution is simple, working with on-demand suppliers, we only produce items we get an order for, avoiding waste and overproduction.
Our printing partner's high-quality printing tech creates almost no wastewaters and uses less energy than standard industry printers.
Information about printing tech and materials
Cheeky Passion uses DTG printing method(direct-to-garment). Our Kornit printers use almost zero wastewater and less energy than standard industry printers, lowering our carbon footprint.
The inks we use for printing are vegan, water-based, and free of harmful chemicals.
We take care to dispose of any left-over ink according to the ink supplier guidelines.